Life According to Krista

Chapter 10 of Mark Briggs’ Journalism Next book talks about the importance of connecting with the audience and making news seem like a conversation with the viewer.

Some ways of doing this include:

• Using language that is simple and would flow well in a normal conversation
• Replying to comments on a blog page
• Talking about things that are relevant to the audience
• Conversing through social network sites

Briggs also stresses the importance for bloggers to create a community as well as get involved in the community around their home. It is very important to know people for sources and to help network.

Lastly, be careful to take off offensive or distasteful comments on your site. Although the blogger is not the author, the audience can still view the comments and may sometimes find them offensive enough to stop returning to the site.