Briggs Journalism Next: Chapter 11
Chapter 11 speaks of the importance of building a digital audience for news.
It is important for a journalist to track everything they post, so they can see who is reading their blog, how many people view it, and what sites it may be going on.
Briggs also makes sure to mention that it is important to look at as many other news stories that may be related to their own that could help add to news stories. Keep up with the news so you’re not the last person to hear about it.
Another tip was to track audience members search history so that the blogger can more easily write posts that relate to their target audience.
Lastly, search engine optimization is a crucial part of blogging. By making your blog appear higher up on search results, more people will go to your page and view the content.
