Newspaper Executives
John Paton worked in the “Golden Era of journalism” and explains how newspapers and their executives have changed.
He goes on to say that he has to learn so many new things this day in age with new technologies, social media and new people in the business.
The article describes how the Internet is taking over print journalism and how advertisements are fewer and fewer for print, since they are so expensive and don’t bring as much of an audience as some online sites might.
“As career journalists we have entered a new era where what we know and what we traditionally do has finally found its value in the marketplace and that value is about zero.”
Since times are changing and everything is moving away from print, Paton and other journalists must adjust to the new times and learn everything they can about marketing themselves online.
Paton ends by giving the newspaper executives a piece of advice.
“Finally, I would say to newspaper execs learn to let go and love the ‘Net.
I am here to tell you, you can teach an old dog new tricks.”
